Old Companies, New Stories: How Factories Can Be Cool Online

by | Jul 1, 2025

Think about the big companies in our area that have been around for a long time. These are places that make things (manufacturing), grow things (agriculture), or move things from one place to another (logistics). They are super important to our community and have tons of experience.

But many of these companies have a problem: they aren’t very good at telling their stories online. Their websites can be a little boring, and they don’t use social media much. This creates some big challenges.

The Problem: Telling a Boring Story Online

When these important, long-lasting companies have an outdated online presence, it’s like they are hiding how cool they really are. Their websites often look like a simple paper flyer that just lists what they do, but it doesn’t show how they do it or why it’s interesting.

This causes two main issues:

  • It’s hard to find new customers.

    Other businesses now use the internet to find partners to work with. If a company’s website is boring or hard to find, they might get overlooked.

  • It’s hard to hire young people.

    When young, talented people look for jobs, they check out a company’s website and social media. If a company looks old-fashioned online, it might not seem like a modern, innovative, or fun place to work. This can cause talented people to look for jobs in other places.

The Solution: A Plan to Tell a Better Story

These companies can fix this by using modern online marketing to tell their stories in a more exciting way. Here is a simple plan they can follow.

  • Point 1: Show How You Solve Problems.

    Instead of just listing their products, these companies should create content that shows off their expertise. They can write detailed stories (sometimes called case studies) about how they helped another company solve a really difficult problem. This proves they are experts and helps them earn trust.

  • Point 2: Create “Behind-the-Scenes” Videos.

    Everyone loves to see how things are made. Companies can use short videos on sites like YouTube, LinkedIn, or even TikTok to give people a peek behind the curtain. They could show a video tour of their high-tech factory, use a drone to fly over a farm during a harvest, or make a cool clip that explains how they move products all over the country. This is way more powerful than just reading about it.

  • Point 3: Use Smart Online Ads.

    Digital advertising allows companies to reach the exact people they want to talk to, even if they are far away. They can use platforms like LinkedIn to run ad campaigns that are shown only to people with specific job titles at certain companies. In their ads, they can highlight all the great reasons to work with a company from our region, like our access to major rivers and highways for easy shipping.

Don’t forget to ask our webchat about the best online marketing solutions for you!

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